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Ultimate Partners 2025

Dear Eye Care Professionals,

Our 2025 Ultimate Partners program is looking to spotlight your most successful collaborations!

Ultimate Partners is a celebration of the crucial support shared during both challenges and opportunities. As this readers’ choice program enters its 5th year, our ever-changing workplace renders partnership more vital than ever. And we want to hear your teamwork success stories.

Please provide us with details of your most valuable partners in the attached survey. What supplier/business partner stepped up and illuminated new and valuable solutions? Who went above and beyond? Did they reshape a problem into an opportunity? Now is your chance to honor their collaborative spirit. After all, teamwork really does make the dream work!

We’re excited to announce that the top Readers’ Choice nominees will be showcased in editorial coverage in Vision Monday and 20/20 Magazine.


Share with us your stories about individuals or companies that went above and beyond what it means to be a partner.
Examples of exceptional collaboration include:
-Visual merchandising
-Retail event support
-Launch support focus
-Optical on main/independent retailer focus
-Sustainability focus
-Extraordinary customer service support
-Creative solutions to staffing shortages/personnel support

You may submit as many as 5 entries.