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Attitudinal Survey

1. Think about your personal values–that is, things that act as guiding principles in your life. Please rate the following statements using a scale where 1 means “Not At All Important” and 7 means “Extremely Important”. (Select one per row). *This question is required.

Space Cell	Not At All Important 1	2	3	4	5	6	Extremely Important 7
Being in tune with nature	Being in tune with nature: Not At All Important1	Being in tune with nature: 2	Being in tune with nature: 3	Being in tune with nature: 4	Being in tune with nature: 5	Being in tune with nature: 6	Being in tune with nature: Extremely Important 7
Self-aware: conscious of own character and feelings	Self-aware: conscious of own character and feelings: Not At All Important1	Self-aware: conscious of own character and feelings: 2	Self-aware: conscious of own character and feelings: 3	Self-aware: conscious of own character and feelings: 4	Self-aware: conscious of own character and feelings: 5	Self-aware: conscious of own character and feelings: 6	Self-aware: conscious of own character and feelings: Extremely Important 7
Self-interest: putting my interests ahead of others	Self-interest: putting my interests ahead of others: Not At All Important1	Self-interest: putting my interests ahead of others: 2	Self-interest: putting my interests ahead of others: 3	Self-interest: putting my interests ahead of others: 4	Self-interest: putting my interests ahead of others: 5	Self-interest: putting my interests ahead of others: 6	Self-interest: putting my interests ahead of others: Extremely Important 7
Excitement: having stimulating experiences	Excitement: having stimulating experiences: Not At All Important1	Excitement: having stimulating experiences: 2	Excitement: having stimulating experiences: 3	Excitement: having stimulating experiences: 4	Excitement: having stimulating experiences: 5	Excitement: having stimulating experiences: 6	Excitement: having stimulating experiences: Extremely Important 7
Power: having control over people and resources	Power: having control over people and resources: Not At All Important1	Power: having control over people and resources: 2	Power: having control over people and resources: 3	Power: having control over people and resources: 4	Power: having control over people and resources: 5	Power: having control over people and resources: 6	Power: having control over people and resources: Extremely Important 7
Global: relating to the whole world	Global: relating to the whole world: Not At All Important1	Global: relating to the whole world: 2	Global: relating to the whole world: 3	Global: relating to the whole world: 4	Global: relating to the whole world: 5	Global: relating to the whole world: 6	Global: relating to the whole world: Extremely Important 7
Success: achievement, accomplishment	Success: achievement, accomplishment: Not At All Important1	Success: achievement, accomplishment: 2	Success: achievement, accomplishment: 3	Success: achievement, accomplishment: 4	Success: achievement, accomplishment: 5	Success: achievement, accomplishment: 6	Success: achievement, accomplishment: Extremely Important 7
Duty: obligations to family, community, country	Duty: obligations to family, community, country: Not At All Important1	Duty: obligations to family, community, country: 2	Duty: obligations to family, community, country: 3	Duty: obligations to family, community, country: 4	Duty: obligations to family, community, country: 5	Duty: obligations to family, community, country: 6	Duty: obligations to family, community, country: Extremely Important 7
Curiosity: trying new things and experiences	Curiosity: trying new things and experiences: Not At All Important1	Curiosity: trying new things and experiences: 2	Curiosity: trying new things and experiences: 3	Curiosity: trying new things and experiences: 4	Curiosity: trying new things and experiences: 5	Curiosity: trying new things and experiences: 6	Curiosity: trying new things and experiences: Extremely Important 7
Being youthful: feeling young	Being youthful: feeling young: Not At All Important1	Being youthful: feeling young: 2	Being youthful: feeling young: 3	Being youthful: feeling young: 4	Being youthful: feeling young: 5	Being youthful: feeling young: 6	Being youthful: feeling young: Extremely Important 7
Status: achieving higher social status	Status: achieving higher social status: Not At All Important1	Status: achieving higher social status: 2	Status: achieving higher social status: 3	Status: achieving higher social status: 4	Status: achieving higher social status: 5	Status: achieving higher social status: 6	Status: achieving higher social status: Extremely Important 7
Faith: having religious faith and belief	Faith: having religious faith and belief: Not At All Important1	Faith: having religious faith and belief: 2	Faith: having religious faith and belief: 3	Faith: having religious faith and belief: 4	Faith: having religious faith and belief: 5	Faith: having religious faith and belief: 6	Faith: having religious faith and belief: Extremely Important 7

2. Please indicate how much you agree or disagree with the following statements. By alcohol beverages, we mean any beverages that contain alcohol, including beer, wine, liquor, mixed drinks, hard ciders, etc. Use a scale where 1 means “Disagree Strongly” and 5 means “Agree Strongly”. (Select one per row).
*This question is required.

Space Cell	Disagree Strongly 1	2	3	4	Agree Strongly 5
I like to try new brands or types of wine in restaurants	I like to try new brands or types of wine in restaurants: Disagree Strongly 1	I like to try new brands or types of wine in restaurants: 2	I like to try new brands or types of wine in restaurants: 3	I like to try new brands or types of wine in restaurants: 4	I like to try new brands or types of wine in restaurants: Agree Strongly 5
I am more of a craft beer person	I am more of a craft beer person: Disagree Strongly 1	I am more of a craft beer person: 2	I am more of a craft beer person: 3	I am more of a craft beer person: 4	I am more of a craft beer person: Agree Strongly 5
I prefer beer at sporting events	I prefer beer at sporting events: Disagree Strongly 1	I prefer beer at sporting events: 2	I prefer beer at sporting events: 3	I prefer beer at sporting events: 4	I prefer beer at sporting events: Agree Strongly 5
Beer tastings are a fun way to learn about different types of beer	Beer tastings are a fun way to learn about different types of beer: Disagree Strongly 1	Beer tastings are a fun way to learn about different types of beer: 2	Beer tastings are a fun way to learn about different types of beer: 3	Beer tastings are a fun way to learn about different types of beer: 4	Beer tastings are a fun way to learn about different types of beer: Agree Strongly 5
I like to mix wine with sparkling water or fruit juice	I like to mix wine with sparkling water or fruit juice: Disagree Strongly 1	I like to mix wine with sparkling water or fruit juice: 2	I like to mix wine with sparkling water or fruit juice: 3	I like to mix wine with sparkling water or fruit juice: 4	I like to mix wine with sparkling water or fruit juice: Agree Strongly 5
I prefer wine over beer or hard liquor	I prefer wine over beer or hard liquor: Disagree Strongly 1	I prefer wine over beer or hard liquor: 2	I prefer wine over beer or hard liquor: 3	I prefer wine over beer or hard liquor: 4	I prefer wine over beer or hard liquor: Agree Strongly 5

3. Thinking about your opinions and attitudes regarding wine, please indicate the degree to which you agree or disagree with each of the following statements. Use a scale where 1 means “Disagree Strongly” and 5 means “Agree Strongly”. (Select one per row).
*This question is required.

Space Cell	Disagree Strongly 1	2	3	4	Agree Strongly 5
Wine does not interest me as much as it used to	Wine does not interest me as much as it used to: Disagree Strongly 1	Wine does not interest me as much as it used to: 2	Wine does not interest me as much as it used to: 3	Wine does not interest me as much as it used to: 4	Wine does not interest me as much as it used to: Agree Strongly 5
I enjoy searching for great tasting and value wines from emerging new countries or regions	I enjoy searching for great tasting and value wines from emerging new countries or regions: Disagree Strongly 1	I enjoy searching for great tasting and value wines from emerging new countries or regions: 2	I enjoy searching for great tasting and value wines from emerging new countries or regions: 3	I enjoy searching for great tasting and value wines from emerging new countries or regions: 4	I enjoy searching for great tasting and value wines from emerging new countries or regions: Agree Strongly 5
I almost always have wine on hand at home	I almost always have wine on hand at home: Disagree Strongly 1	I almost always have wine on hand at home: 2	I almost always have wine on hand at home: 3	I almost always have wine on hand at home: 4	I almost always have wine on hand at home: Agree Strongly 5
I enjoy introducing friends to new wines that I have discovered	I enjoy introducing friends to new wines that I have discovered: Disagree Strongly 1	I enjoy introducing friends to new wines that I have discovered: 2	I enjoy introducing friends to new wines that I have discovered: 3	I enjoy introducing friends to new wines that I have discovered: 4	I enjoy introducing friends to new wines that I have discovered: Agree Strongly 5
The more expensive the wine, the better it is	The more expensive the wine, the better it is: Disagree Strongly 1	The more expensive the wine, the better it is: 2	The more expensive the wine, the better it is: 3	The more expensive the wine, the better it is: 4	The more expensive the wine, the better it is: Agree Strongly 5

4. Please tell us your name in the box below. *This question is required.