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The last 2 years in digital marketing has been a fascinating period in the history of the digital media industry. Facebook and Twitter, with their combined userbase of almost one billion users, have become the de-facto marketing platforms of choice. Mobile platforms, such as iOS and Android, are becoming popular platforms for gaming and entertainment, as well as content consumption and sharing. Email marketing remains as popular as ever; this marketing channel boasts the highest ROI of the currently available methods of content distribution.
A deep understanding of how brands are using these channels, and where these tools and technologies fit in to their overall marketing efforts, is a critical piece in helping the providers of digital marketing services gain insights into brand behaviour and improve their service offerings.
Our survey aims to understand the behaviour of today's brands and where these platforms fit within their overall marketing efforts.
With that, we ask that you take a few moments to fill our first digital marketing outlook survey.