DAZN Brand Tracker: Goal Germany

1. What is your gender?

• Male
• Female
• Another gender identity

2. What is your age?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 54-64
• 65+

3. Which of the following sports broadcasters have you heard of? (select all that apply)

By sports broadcasters we mean any live or on demand sports content services e.g. sports services that you subscribe to and can watch in ways such as on TV, via the internet and/or on mobile devices 

• DAZN
• Sky
• Eurosport Player
• Magenta Sport (Telekom)
• Sport 1 US
• None of the above

How are you aware of DAZN?

• SPOX
• I am a DAZN subscriber
• TV advertising
• Online advertising
• Other (please specify) Please enter an 'other' value for this selection.

How familiar are you with DAZN?

• Very familiar
• Somewhat familiar
• Not very familiar

4. Which of these do you agree with? (select all that apply)

• DAZN is a new way to watch sports
• Watch all great sports on multiple devices (TV, Smartphone, tablet, PC/Laptop)
•  Watch sports live and on demand
• Watch UEFA Champions League live on DAZN
• Watch UEFA Europa League live on DAZN
• DAZN is the new place where you can watch Europe’s best football
• At DAZN you get the best football for €9,99 per month, without a long-term contract
• With DAZN you watch all great sports without a receiver on your TV
• Watch Serie A on DAZN

5. Which of the following sports events, leagues and competitions do you think DAZN offer?

• Bundesliga
• Premier League
• La Liga
• Serie A
• NFL
• NBA
• MLB
• NHL
• PDC Darts
• 6 Nations
• Davis Cup / Fed Cup
• WTA Tennis
• UEFA Champions League
• UEFA Europa League
• Ligue 1
• Bellator MMA
• UFC
• World Rally Championship
• Tour de France
• Turkish Süper Lig
• MotoGP
• Formula 1
• Tennis Grand Slams

6. Are you currently a DAZN subscriber?

• Yes
• No

How likely are you to purchase / subscribe to DAZN in the future?

• Definitely would
• Probably would
• Might or might not
• Probably would not
• Definitely would not

Why are you interested in a DAZN subscription?

• Ease of navigation
• Ease of Use
• Range of sports available
• Range of leagues, competitions, events available
• Range of devices available for viewing content
• Value for money
• Picture/stream quality
• Audio/sound quality
• Quality of the help pages
• Range of payment methods
• DAZN's email newsletters
• Quality of event/match commentary
• Other (please specify) Please enter an 'other' value for this selection.

Why are you not interested in a DAZN subscription?

• Tied into another contract
• My sport or tournament isn’t available
• The device I want to stream on isn’t supported
• Price is too expensive
• I don’t like the layout of the app
• I don’t like the style of sports commentating
• Poor picture/audio quality or framerate
• Too much buffering, or time-delays on live streaming
• Other (please specify) Please enter an 'other' value for this selection.