StogieBoys Survey

1. How would you rate the visual appearance of StogieBoys.com *This question is required.

• Disorganized and cluttered - worse than most online cigar retailers
• Below Average - decent, but below average compared to most online cigar retailers
• Average - on par with other online cigar retailers
• Above Average - StogieBoys is more visually appealing than most online cigar retailers
• Superb - StogieBoys is visually superior to virtually all online cigar retailers

2. How easily can you find what you are looking for on StogieBoys.com? *This question is required.

• Terrible - site layout and functionality needs much improvement
• Not Easy - Site is navigable, but requires more effort than most other retailers
• Average - Site is on par with other online retailers
• Fairly Easy - Site is easy to navigate with little effort
• Very Easy - Site is superior to other retailers and very easy to use

3. How would you rate the cigar selection on StogieBoys.com? *This question is required.

• Terrible- StogieBoys does not carry any brands I enjoy
• Poor - StogieBoys carries a few brands I enjoy, but not many
• Average - StogieBoys is comparable to most other retailers
• Good - StogieBoys carries many cigars I enjoy
• Great - StogieBoys carries all the cigars I could ever want

4. How would you rate the pricing on StogieBoys.com *This question is required.

• Terrible - Prices are considerably higher than most other sites
• Poor - Prices may be better than some, but not many
• Average - StogieBoys is on par with most other online cigar retailers
• Good - StogieBoys has prices that are better than most
• Great - StogieBoys has great deals and great prices

5. Have you heard of StogieBoys.com prior to this survey? *This question is required.

• No
• Yes
• Yes, and I have visited StogieBoys.com before

6. Of the options below, what is the most important website feature when shopping at a specific website? *This question is required.

• Product Search
• Ease of Checkout
• Online Support

7. If multiple retailers have the cigar you want, rank the following options in order of importance, with 1 being the most important and 4 being the least important factor in where you purchase from. *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4
Shipping costs	1	2	3	4
Familiarity with company	1	2	3	4
Pricing	1	2	3	4
Customer Service	1	2	3	4

8. Which type of promotion gets your attention the most?

• Free Shipping
• X% off
• Buy one Get one free
• Loyalty Points

9. What denominations do you usually purchase your cigars in?

• Single
• Five Pack
• 10 Pack
• Box

10. Which best describes you when you shop for cigars?

• Price - I know what I want, give me the best price no matter what retailer it is from
• Selection - I like to browse around the site with the best selection
• Loyal - I buy from _____ and I won't change
• Deal Hunter - I respond to promotions and whoever gets my attention gets my order