This study is led by VVA on behalf of the European Commission (Directorate General for Industry, Entrepreneurship and SMEs). Its aim is to assess data access, (re-)use and portability (i.e. receive and transfer data) for businesses operating on online platforms.
This questionnaire seeks to understand:
- Which categories of data are generated by business users and customers through platforms;
- Which categories of data business users have access to, which they do not, and how they (re-)use these data;
- What are the impacts of these practices on business users and platforms, and what would be the impacts of greater access and portability.
Some key definitions of terms used throughout the questionnaire:
- "Platform" refers to an online platform where buyers and sellers of products or services meet;
- "Business users" or "businesses" refer to businesses offering goods or services or seeking to buy advertisement space on platforms;
- "Customers" or "users" refer to the parties purchasing the goods or services or targeted by the advertisement on platforms.
Thank you for your participation.
This questionnaire is intended for internal use of VVA and the European Commission. All answers will remain confidential and will not be shared with third parties without your explicit consent.
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