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Discovering the cycling persona

Hello cyclists,

My name is Merel Jansen and as part of a research project at the Hanze University of Applied Sciences (Groningen), I am interested in gaining insight into the characteristics and online behavior of the cycling persona. Therefore, I'm asking your support by filling in this survey, which will take no longer than 7 minutes. The collected data will of course only be used anonymously and exclusively for my study.

Thank you in advance!

N.B When there is a question in which multiple answers are possible, please click on the arrow below on the right side of the page to continue. The same applies when filling in a text box.

1. What is your age? *This question is required.

2. What is your gender? *This question is required.

3. In which part of England do you live at the moment? *This question is required.

4. What is your marital status? *This question is required.

5. What is your profession? *This question is required.

6. Do you have children? *This question is required.

7. In which age category are your children? Multiple answers possible *This question is required.

0-12
13-18
18+

8. Are you member of a cycling club? *This question is required.

9. Why do you cycle? Multiple answers possible *This question is required.

For pleasure
To keep myself fit
To be on a professional level
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

10. Do you ever go on a cycling holiday (holiday with main purpose of cycling) *This question is required.

Please enter an 'other' value for this selection.

11. Which of the following statements suit/s you the most? Multiple answers possible *This question is required.

The Internet is pivotal and is an integral part of my life
I love to talk and express myself in the online world
I use the Internet as a tool to gain knowledge, information and educate myself
I use the Internet as a tool to establish and maintain relationships
I mainly see the Internet as a functional tool and is not a big part of my life
I am still new to the Internet, but I aspire to learn more
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

12. How often do you use.. *This question is required. Once the following question is answered, you will be automatically advanced to the next page

Space Cell	Never	Once a month	More than once a month	Once a week	More than once a week	Every day	More than once a day	Undecided
Search engines (Google, Yahoo, Bing, etc.)	Search engines (Google, Yahoo, Bing, etc.): Never	Search engines (Google, Yahoo, Bing, etc.): Once a month	Search engines (Google, Yahoo, Bing, etc.): More than once a month	Search engines (Google, Yahoo, Bing, etc.): Once a week	Search engines (Google, Yahoo, Bing, etc.): More than once a week	Search engines (Google, Yahoo, Bing, etc.): Every day	Search engines (Google, Yahoo, Bing, etc.): More than once a day	Search engines (Google, Yahoo, Bing, etc.): Undecided
Instant messenger (Whatsapp, Facebook messenger, etc.)	Instant messenger (Whatsapp, Facebook messenger, etc.): Never	Instant messenger (Whatsapp, Facebook messenger, etc.): Once a month	Instant messenger (Whatsapp, Facebook messenger, etc.): More than once a month	Instant messenger (Whatsapp, Facebook messenger, etc.): Once a week	Instant messenger (Whatsapp, Facebook messenger, etc.): More than once a week	Instant messenger (Whatsapp, Facebook messenger, etc.): Every day	Instant messenger (Whatsapp, Facebook messenger, etc.): More than once a day	Instant messenger (Whatsapp, Facebook messenger, etc.): Undecided
Social media networks (Facebook, Twitter, Youtube, etc.)	Social media networks (Facebook, Twitter, Youtube, etc.): Never	Social media networks (Facebook, Twitter, Youtube, etc.): Once a month	Social media networks (Facebook, Twitter, Youtube, etc.): More than once a month	Social media networks (Facebook, Twitter, Youtube, etc.): Once a week	Social media networks (Facebook, Twitter, Youtube, etc.): More than once a week	Social media networks (Facebook, Twitter, Youtube, etc.): Every day	Social media networks (Facebook, Twitter, Youtube, etc.): More than once a day	Social media networks (Facebook, Twitter, Youtube, etc.): Undecided
E-mail	E-mail: Never	E-mail: Once a month	E-mail: More than once a month	E-mail: Once a week	E-mail: More than once a week	E-mail: Every day	E-mail: More than once a day	E-mail: Undecided
Blogs	Blogs: Never	Blogs: Once a month	Blogs: More than once a month	Blogs: Once a week	Blogs: More than once a week	Blogs: Every day	Blogs: More than once a day	Blogs: Undecided
Web forums	Web forums: Never	Web forums: Once a month	Web forums: More than once a month	Web forums: Once a week	Web forums: More than once a week	Web forums: Every day	Web forums: More than once a day	Web forums: Undecided

13. Regarding the use of social media, which description fits you the most? *This question is required.

Please enter an 'other' value for this selection.

14. Which social media platforms are you connected with? *This question is required.

15. On average, how much time do you spend daily on the following social media networking sites? *This question is required. Once the following question is answered, you will be automatically advanced to the next page

Space Cell	I don't use it	Less than 1 hour	2-4 hours a day	4-8 hours a day	More than 8 hours a day	Undecided
Facebook	Facebook: I don't use it	Facebook: Less than 1 hour	Facebook: 2-4 hours a day	Facebook: 4-8 hours a day	Facebook: More than 8 hours a day	Facebook: Undecided
Instagram	Instagram: I don't use it	Instagram: Less than 1 hour	Instagram: 2-4 hours a day	Instagram: 4-8 hours a day	Instagram: More than 8 hours a day	Instagram: Undecided
Twitter	Twitter: I don't use it	Twitter: Less than 1 hour	Twitter: 2-4 hours a day	Twitter: 4-8 hours a day	Twitter: More than 8 hours a day	Twitter: Undecided
YouTube	YouTube: I don't use it	YouTube: Less than 1 hour	YouTube: 2-4 hours a day	YouTube: 4-8 hours a day	YouTube: More than 8 hours a day	YouTube: Undecided
LinkedIn	LinkedIn: I don't use it	LinkedIn: Less than 1 hour	LinkedIn: 2-4 hours a day	LinkedIn: 4-8 hours a day	LinkedIn: More than 8 hours a day	LinkedIn: Undecided
Google +	Google +: I don't use it	Google +: Less than 1 hour	Google +: 2-4 hours a day	Google +: 4-8 hours a day	Google +: More than 8 hours a day	Google +: Undecided
Pinterest	Pinterest: I don't use it	Pinterest: Less than 1 hour	Pinterest: 2-4 hours a day	Pinterest: 4-8 hours a day	Pinterest: More than 8 hours a day	Pinterest: Undecided
Strava	Strava: I don't use it	Strava: Less than 1 hour	Strava: 2-4 hours a day	Strava: 4-8 hours a day	Strava: More than 8 hours a day	Strava: Undecided

16. Choose one answer: *This question is required.

17. Do you always book a hotel online (holiday purpose)? *This question is required.

18. Which medium do you normally use in case of booking a hotel online? *This question is required.

19. Through which channels do you prefer to receive promotional information from hotels? Multiple answers possible *This question is required.

E-mail
Search engines
Company website
Blog
Social media
Display advertisement
Print media
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

20. When searching in order to book a hotel online, which of the following content types do you think are highly relevant? Multiple answers possible *This question is required.

Photos
Videos
Reviews
Ratings
Blog posts
Forum posts
Social media comments
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

21. When searching for a hotel online, which of the following channels do you normally use? Multiple answers possible *This question is required.

Google
Social media
Booking.com
Trivago
TripAdvisor
Airbnb
Expedia.com
Orbitz.com
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

22. Which of the following topics do you normally read about online? Multiple answers possible *This question is required.

23. If you were to go on a cycling holiday to France, which of the following are the most appealing to you? Multiple answers possible

To have a relaxing holiday with some cycling
To have an intensive holiday with a lot of cycling
To experience the Tour the France
To complete the famous Marmotte
To climb a famous mountain top (Alpe d'Huez, Col du Galibier, Mont Ventoux, etc.)
Other - Write In (Required)

24. When it comes to online content that you could read in relation to cycling in France, which topics would you be interested in? (For example, a training schedule on how to climb the Alp d'Huez, route knowledge, facts and figures about the Tour the France, cycling guides, etc) *This question is required.

25. Which tone of voice do you prefer between these two promotional messages? Select one of the two images below *This question is required. Please select one of the following images.

26. When searching for a hotel online, which aspects would motivate you more to book a specific hotel? *This question is required.

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