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Conjoint (Choice Based) Survey

1. In this question, we will show you four combinations of TV models. For each combination, indicate which TV model you would be most likely to purchase.

Brand	Edge	Yanso	Yanso	None: I wouldn’t choose any of these
Screen Size	36 inch	60 inch	56 inch
Refresh Rate	240hz	120hz	120hz
Price	$799	$529	$499
HDMI Ports	4 2.0 HDMI Ports	1 2.0 HDMI Port	2 2.0 HDMI Ports
Wi-Fi	Wi-Fi Enabled	Wi-Fi Enabled	No Wi-Fi

Brand	TVC	TVC	Edge	None: I wouldn’t choose any of these
Screen Size	48 inch	40 inch	75 inch
Refresh Rate	60hz	60hz	60hz
Price	$1099	$1099	$1499
HDMI Ports	2 2.0 HDMI Ports	1 2.0 HDMI Port	3 2.0 HDMI Ports
Wi-Fi	No Wi-Fi	No Wi-Fi	No Wi-Fi

Brand	Edge	TVC	TVC	None: I wouldn’t choose any of these
Screen Size	75 inch	60 inch	36 inch
Refresh Rate	120hz	240hz	240hz
Price	$499	$899	$529
HDMI Ports	4 2.0 HDMI Ports	4 2.0 HDMI Ports	3 2.0 HDMI Ports
Wi-Fi	Wi-Fi Enabled	No Wi-Fi	Wi-Fi Enabled

Brand	Edge	Edge	Yanso	None: I wouldn’t choose any of these
Screen Size	48 inch	56 inch	40 inch
Refresh Rate	240hz	60hz	120hz
Price	$799	$899	$799
HDMI Ports	3 2.0 HDMI Ports	1 2.0 HDMI Port	1 2.0 HDMI Port
Wi-Fi	Wi-Fi Enabled	Wi-Fi Enabled	No Wi-Fi