PPC Specialist Questionnaire

Thank you for submitting your application to EmoryDay. Please take a moment to complete this questionnaire. It should only take 3 - 5 minutes and will provide valuable insight into your experience and fit for the PPC Specialist role.

1. Full Name *This question is required.

PPC Specialist's Role

Companies engage EmoryDay on a monthly retainer basis to manage all aspects of their Internet Marketing, including their PPC accounts. Most of our clients are lead generation (B2B) with a handful of eCommerce accounts. The average client spends $1,500 a month on PPC.

The PPC Specialist is responsible for creating, managing, optimizing and reporting on the results of these campaigns.

You will work directly with an Account Manager who is a part of your delivery team. The Account Manager will coordinate your activities so that you are aware of the client's objectives and budgets.

You will periodically attend and present on client calls via a Goto Meeting to kick off a new PPC campaign, or provide periodic updates.

2. How many years experience do you have in PPC Marketing? *This question is required.

1 Year

5 Years

10 Years

3. Where has your experience as a PPC Manager been? (Please select all that apply) *This question is required.

I have worked at an established Internet Marketing or website design agency.
I have worked as an internal resource managing a company's Internet Marketing.
I have managed the PPC for my own projects.

4. Have you worked on a delivery team and coordinated your activities with other specialists such Website Design, SEO & Content Writing? *This question is required.

5. How many accounts/clients have you managed at one time? *This question is required.

1 Account

15 Accounts

30 Accounts

6. What is average monthly spend you manage for your accounts/clients? *This question is required.

$500

$15,000

Experience

At EmoryDay, our PPC Specialists focus on the traditional search based campaigns such as Adwords & Bing/Yahoo. But they also manage additional PPC platforms for remarketing and/or Social Media promotion. Please let us know your knowledge and experience on the following:

7. Please rate your experience and knowledge with: *This question is required.

1 Entry Level

5 Advanced

Campaign Strategy

Keyword Selection

Ad Testing

Bid Weighting

Mobile

Conversion Tracking

8. Please rate your experience and knowledge with the following PPC platforms: *This question is required.

Google Adwords

Bing / Yahoo

Facebook

GroundTruth

Twitter

Instagram

Adroll

YouTube

9. Do you have Google Ads or Microsoft Ads certification? If not, would you be willing to get them? Please check the boxes that apply. *This question is required.

Yes, I have Google Ads Certification
Yes, I have Microsoft Ads certification
No, I don't have Google Ads Certification, but I'd be willing to get it
No, I don't have Microsoft Ads certification, but I'd be willing to get it
No, I don't have Google Ads Certification
No, I don't have Microsoft Ads Certification

10. Have you used Search Management Software or Tools to manage your PPC campaigns, if so which? (Not required)

Independent Contractor

The PPC Specialist is a 1099 independent contractor role, however, there are opportunities to be promoted to a full-time, salaried position with benefits based on performance.

11. Are you available to work as an independent contractor? *This question is required.

12. Do you have other clients or commitments that you will be managing in addition to EmoryDay?

Please enter an 'other' value for this selection.

Compensation

The PPC Specialist is a contractor opportunity that is paid on an hourly rate.

13. Have you worked on an hourly rate before? *This question is required.

14. What is your hourly rate? *This question is required.

15. Are there any additional notes you would like to share about your hourly rate? (Not required)

16. How many hours a week are you available to work? *This question is required.

1 hour

20 hours

40 hours

Virtual Environment

EmoryDay PPC Specialists work from home or remotely in a virtual environment.

17. Have you ever worked virtually? *This question is required.

18. Is your home office equipped with the following? *This question is required.

A computer with a 23” or larger monitor?
A phone with good, clear connection?
A reliable high-speed Internet connection?

19. Do you live in the United States? *This question is required.

20. EmoryDay team members work virtually from all over the US. What time zone are you in? *This question is required.

Client Meetings

This role requires that a PPC Specialist to meet with their assigned clients via a GoTo Meeting interface periodically to review campaign results and completed action items as well as leading the discussion on the overall marketing strategy.

21. Do you enjoy speaking with clients over the phone on a regular basis? *This question is required.

Please enter an 'other' value for this selection.

22. Are you available during Eastern Standard business hours (9:00 AM - 5:00 PM EST) for several calls a week?

Please enter an 'other' value for this selection.

23. Please rate your knowledge and experience with Google Meets or other screen sharing technology. *This question is required.

24. Are you comfortable with leading PPC oriented marketing strategy discussions and taking notes during a conference call? *This question is required.

Please enter an 'other' value for this selection.

Client Reporting

PPC Specialists interact with their EmoryDay clients over the phone, on Goto Meetings, and through reporting. It is important they have a positive experience, with good communication and are informed about the progress of their account.

25. Please rate your knowledge and experience with Spreadsheets in particular Google Spreadsheets. *This question is required.

26. Please rate your experience and comfort level with providing Campaign Analysis & Reporting to clients. *This question is required.

Next Steps

Hopefully, this questionnaire has given you a little more insight into EmoryDay.

27. Would you like to continue the process and be considered for the PPC Specialist role? *This question is required.

Please enter an 'other' value for this selection.