From unicorns to zombies and back: Millions of consumers have benefitted from the positive global disruption done by startups that became unicorns (e.g. Amazon, Pandora, Spotify, Facebook, eBay, Airbnb, Youtube, Paypal, Square, Uber, Dropbox, Snapchat, Jawbone, Wikipedia, Udacity, etc.)!
But let us not forget the big failures of several similar early- to medium-stage startups (e.g. BetterPlace, Solyndra, Webvan, Pets.com, Kozmo, Quirky, Rdio, Boo, Homejoy, Powa Tech, eToys, digiscents, Go.com, PayByTouch, Fab, Digg, etc.) - each having at least an USD1billion+ valuation before loss of same through bancruptcy or cheap sale of assets ...
So in short, do you think we can prevent some of the waste of resources by earlier and more confident identification of value & risk?
Time consumption: With 21 questions it should take approximately 5 minutes in total (estimated by the trial of 5 test-respondents and by comparison to other surveys of similar length).
Support on this survey - contact: tht@creativebusinesscup.com, SkypeID ttscherning, www.creativebusinesscup.com, Creative Business Cup ApS.
Sponsorship: This survey is executed under the advisory sponsorship of Creative Business Cup ApS, YouNoodle, Copenhagen Business School, and the Department of Economics, University of Gdansk.
Thank you for your time!