Welcome! We're glad you could join us! Now let's start with a quick briefing so you know what to expect. You don't need to worry. This study will not take a lot of your time or energy. It is actually meant to be as smooth on your end as possible and only requires a small time commitment from you to receive lasting value to your career and music business.
That said there is one consolidated set of core questions to answer for the study. It may take you 20-30 minutes to complete the questions but after that you're pretty much done doing the work. We'll debrief you through the process to complete with a couple simple phone calls. The process will be both educational and valuable for you-and the conversations are generally fun for everyone involved.
"Hi, you (indie musician participant) said this, have you tried this, this or that?" No pitch or pressure. I'm an indie musician myself and we're literally here to help you enjoy what you love to do-EVEN BETTER than you already do now, as well as lovingly nudge/start the conversation for why (and what specific ways) and how to step your game up in those areas that may not be your most natural strongsuits.
I.E. Technologies, Organization, Creative Structure and Process, Productivity, your core team and relationships, and of course your health and fitness.
You could look at me as akin to the Personal Trainer for the 3 dimensions of your Music Business. (Artistic, Personal, and Entrepreneurial)
My personal mission remains to help indie musicians upgrade and thrive in the modern music business, to help them grow their careers and fan base more effectively than a major label, on their own terms, without contracts or giving up a percentage.
Our Mission: To Build a better music business for indie musicians
Music Business Liberation. (Our super secret hidden agenda)
Our initiative is to advance and help the community upgrade from traditional musicianship, to modern musicianship.
To change the way artists think about their music careers, the way they develop and grow their music business, the way they connect and engage with their fans, and the way their fans experience independent music.
To unite and upgrade the indie musician community by serving, providing and connecting them with the most trusted resources, support, training, and services in the modern music industry.
Our mission is to provide and facilitate optimal career growth for indie music business owners. To truly give them the support and resources they need to liberate their music business. (Music Business Liberation = Complete freedom and fulfillment doing what they love, for those that love what they do, on their own terms.)
From the inside out, and from the ground up. Bottom to the top.
Why now?
Today we have a chance as an industry to step up before that is allowed to happen again and ensure the modern music business and indie musicians take the majority stake ownership of their content businesses.
To upgrade the mindset and approach that is critical to doing that requires different approaches than the ones that have been done traditionally, which led us to the evolution of paradigms and technology into a modernized music business.
We celebrate the ARTISTS Revolution!
We are about unlocking potential and playing the new game - the grassroots authenticated music experience.
No tech company, (large or small) no major label, no CEO, manager, or celebrity artist is going to put the music back into the forefront of music Business, or ensure the survival of the middle class musician.
Now is the time that independent artists, collectively, for the first time in history took total responsibility as the masters of their own careers, mastered their strengths, covered down on their weaknesses, designed their ideal lifestyles, and did so on their own terms.
That we paved a better more prosperous path for the future of independent music for all parties concerned.
Or... NOT.
1) Music Creators Deserve the complete support and development to make their careers growth easier and more enjoyable.
2) The old game and system kind of sucked. Too much forfeiture of rights and too much death. The traditional music business model and the one sized fits all deal are a thing of the past. The fact is that traditional music business and artist development strategies no longer cut it, and an upgraded approach will enlighten and empower music creators as well as their fans.
Is the traditional music industry dead?
Not dead. Just evolved. The fact is that we aren't only playing by new rules, we are playing an entirely new ballgame.
The old rules of the traditional music business evolved into the new rules of this game we now play called modern music business.
The evolution of industry, knowledge, and technology boils our business model down into a custom fit combination of cashflow/funding sources, revenue streams, traffic strategies, operating principles, FEE structure for the lifestyle and career you are willing to work to achieve…
The massive amalgamation of manpower, tools, technology, touch points, and overhead now largely reduces down to an internet connected home recording studio and a few web service accounts.
The Grassroots Authenticated Music Experience, as we call it, is the name of the new game-and is a more sustainable way to both grow and scale an indie music business-as well as support the growth of the independent music industry-for the long haul.
It has been built from the ground up to lay a better structural foundation to provide independent artists with the real support and trusted guidance they need to navigate and grow their careers optimally.
More opportunity = more responsibility
Problem is that most indie artists are being stretched so thin, left with scarce available resources in the most abundant time on earth, and there’s still an outdated gatekeeper mentality…
It’s time to try something unconventional, non-traditional, and It will mean a better way for independent music-starting with the musicians and their fans-from now until forever.
Let’s call it the modern music business.
It starts with a better engine and a better driver.
The fact is that we’re operating new vehicles, and WE are operating those vehicles…
The traditional music business strapped an artist to the hood of an oversized gas guzzling SUV and left us flapping around in the wind at the mercy of too many forces outside of our control. The artist was the frontman for a corporate profit machine serving product to customers neither one knew the names of, in mass quantities.
This caused unnecessary risk with potentially long-term and often fatal consequences i.e bad deals, signing too early, losing rights to or control of her material without proper education and guidance to navigate, hurting her reputation with her fans. and on and on…
Though the artist was the talent that drove the ship, she made pennies on the dollar of an unsustainable business model that wasn’t even in her best interest…
You know, it makes sense if you don’t think about it.
But she didn’t find that out until later… Apparently no one told her.
Virtually every independent musician and music business owner needs, wants and deserves a more substantial quality of support as well as reward for being incredible content creators and the uniters of their tribe.
Today, the game has changed and their is a better way to grow a music career, and that starts with understanding the new game called the modern music business.
Quick Overview:
This is an independent research study to track and monitor the business models and career operations of emerging and established indie music business owners who've already built a successful music business and gained traction with a size-able fan base.
After you complete the survey you will receive two 1-1 debriefs from me personally. The first one: to interview you and ask you some questions about your platform and operations. The second one to debrief you and go over any ways to improve what you're doing.
So the process is meant to add the most value to you, as well as give back to the indie musician community. Thus, at the end of the year i'll release a report sharing the findings with the rest of the community, and make it available for free.
It's a non-intrusive process and will add nothing but value to each participant in the form of training videos, reports, articles, etc. all of which we'll give you free of charge.
Once again so you aren't unclear of the format or what to expect-it's a research study with a survey, an interview, and followup reporting to check back with each participant 3 more times (quick and fun) over the next year. At the end of the year-all data will be put into a detailed report and white paper and made available to the community for free.
DISCLAIMER: Of course, I'm also running a business over here too serving clients and producing new content. If during the process any of the participants purchase anything from our company, or from a resource/tool i recommend, then it will only occur organically and without any pressure or obligations or sneakiness.
Quick Company Profile:
Music Business Liberation is both a company and a mission dedicated to the world class service of independent musical artistry. Helping Musicians connect with their fans directly, and start, relaunch, or grow their careers more effectively than a major label would, using the resources they already have. The comprehensive Music Business Coaching and Training Academy is a premier music career growth accelerator for independent music business owners, manager, and labels ready to turn pro/take their careers to the next level and create thriving long term lifestyles as full-time musicians.
We work with musicians, band leaders, managers, and individual label owners to deliver truly integrated music career growth coaching/consulting, tech tools and skills training for taking their music business to the next level.
We help you more effectively, build, connect, and engage directly with your fan base, as well as optimize the amount of revenue streams you create, as well the net profit each one of them generates for you.
Core Benefits/Solutions We Provide Independent Musicians:
- We help professional musicians upgrade their music business to secure long term freedom and fulfillment doing what they love-on their own terms.
- We help untangle the technical, entrepreneurial, overwhelming swirl of responsibilities and help artists step their game up, lead their tribe, and create their musical paradise.
- We help artists get and stay organized, in flow, in tune with their career and personal dimensions.
- We help artists gain clarity, focus, direction, vision, and connect to their greatest purpose, their deepest passion and desire and connect with their fans in a more powerful, authentic, impactful, fulfilling, fun, and profitable way.
- We're the Pioneers of Music Business Coaching = Trusted guidance in your corner keeping you on track and tuned in. It's the support team that's there for you-standing behind you, that truly has YOUR back, the independent artist, (not some other outside interest or hidden agenda) and we do so without taking a percentage or making you sign any weasel clause contracts.
Client Memberships Enjoy Exclusive Access To Two Powerful Systems Not Found Anywhere Else
The Music Business OS (Operating System): Aka The Career OS
The most powerful direct-to-fan sales engine for building true fans, that doesn’t like contracts, won’t take a percentage, and wont cost you an arm and a leg. Built by indie artists for indie artists.
- Develop deeper more meaningful relationships and fan experiences, create higher value products and services that provide you with the freedom of lifestyle and the artistic fulfillment you want.
- Create more customized, more personalized, more individually valuable emotional connections with your fans.
- Run more optimized, more targeted campaigns that you can actually track and measure
- Create multimedia content access strategies and sell your products and services from anywhere in the world, to anywhere in the world.
- Create, share, promote, sell, pre-sell, track, distribute and deliver any kind of product, in any kind of format, without warehousing any inventory without losing any percentage, and without signing any contract.
The Goal Alignment System: Custom and Comprehensive Support for Growing Your Music Career
The pathway to your success does not have to be a mystery. It's hard enough to do what you do-we make it so everything and everyone else involved works WITH you so that you just have to focus on the one next step in front of you. This creative structure will renew your sense of freedom and confidence.
We help you connect the dots to complete artist development, and build the exact right team around your music business.
You'll be guided, step-by-step as you optimize and improve every aspect of your music business. From the financial and entrepreneurial, to the artistic and the content you create, to the personal-in other words your relationships, your health, your fitness, R&R, etc.
Balanced 3dimensional (artistic, personal, and entrepreneurial) growth with realistic goals and expectations.
A) We help artists set and achieve their goals in all 3 dimensions of their life.
B) We help artists develop and/or create for them - the Blueprints and Game Plan for their life and career initiatives.
C) We also provide you with the structure and support to actually break them down and achieve them.
Client Memberships come complete with our exclusive Goal Alignment System, (the only one in the industry) and a weekly progress tracker we call your Goal Positioning System, or GPS.
Learn how to grow your music business like a pro with a copy of our short yet jam packed Music Business Manifesto you can get for free right here!
Check out a case study of Tom's Transformation from Traditional Musician to Modern Musician here: