What do customers really seek from their mobile service providers?

I, Deepa Ramkrishna, am a graduate student enrolled in the Masters program in Telecommunications Technology at SUNY Polytechnic Institute, Utica, NY. As part of the requirements of this program, I am pursuing a thesis related to a Telecommunications topic of my interest.

My thesis is about understanding what factors influence how consumers select a mobile service provider and understand if the next generation 5G (fifth generation) technology will improve upon those factors. As part of this research I am conducting a short survey on what might be important to you in choosing your mobile service provider.

This survey should take no more than 5 minutes.

You are requested to complete this survey in 1 sitting. Your participation in this survey is voluntary and can stop at any point. Your answers to this survey will be kept confidential and will be analyzed only in aggregate.

It will be very helpful if you can complete this survey by March 31, 2016.

Thanks in advance for your time. Your responses will go a long way in helping me collect data to complete my thesis on time.

Space Cell	1=Not at all important	2= Somewhat Unimportant	3=Neither Unimportant nor Important	4= Somewhat Important	5=Very Important
Data speed	Data speed: 1=Not at all important	Data speed: 2= Somewhat Unimportant	Data speed: 3=Neither Unimportant nor Important	Data speed: 4= Somewhat Important	Data speed: 5=Very Important
Call quality	Call quality: 1=Not at all important	Call quality: 2= Somewhat Unimportant	Call quality: 3=Neither Unimportant nor Important	Call quality: 4= Somewhat Important	Call quality: 5=Very Important
Network coverage	Network coverage: 1=Not at all important	Network coverage: 2= Somewhat Unimportant	Network coverage: 3=Neither Unimportant nor Important	Network coverage: 4= Somewhat Important	Network coverage: 5=Very Important
Data plan (i.e. call, messaging and internet plan)	Data plan (i.e. call, messaging and internet plan): 1=Not at all important	Data plan (i.e. call, messaging and internet plan): 2= Somewhat Unimportant	Data plan (i.e. call, messaging and internet plan): 3=Neither Unimportant nor Important	Data plan (i.e. call, messaging and internet plan): 4= Somewhat Important	Data plan (i.e. call, messaging and internet plan): 5=Very Important
Brand	Brand: 1=Not at all important	Brand: 2= Somewhat Unimportant	Brand: 3=Neither Unimportant nor Important	Brand: 4= Somewhat Important	Brand: 5=Very Important
Whether the phone you want is available with the service provider's plan	Whether the phone you want is available with the service provider's plan: 1=Not at all important	Whether the phone you want is available with the service provider's plan: 2= Somewhat Unimportant	Whether the phone you want is available with the service provider's plan: 3=Neither Unimportant nor Important	Whether the phone you want is available with the service provider's plan: 4= Somewhat Important	Whether the phone you want is available with the service provider's plan: 5=Very Important
Customer service	Customer service: 1=Not at all important	Customer service: 2= Somewhat Unimportant	Customer service: 3=Neither Unimportant nor Important	Customer service: 4= Somewhat Important	Customer service: 5=Very Important
Recommendation by friends and family	Recommendation by friends and family: 1=Not at all important	Recommendation by friends and family: 2= Somewhat Unimportant	Recommendation by friends and family: 3=Neither Unimportant nor Important	Recommendation by friends and family: 4= Somewhat Important	Recommendation by friends and family: 5=Very Important
Availability of a store near my home	Availability of a store near my home: 1=Not at all important	Availability of a store near my home: 2= Somewhat Unimportant	Availability of a store near my home: 3=Neither Unimportant nor Important	Availability of a store near my home: 4= Somewhat Important	Availability of a store near my home: 5=Very Important
Promotions (i.e. deals etc.)	Promotions (i.e. deals etc.): 1=Not at all important	Promotions (i.e. deals etc.): 2= Somewhat Unimportant	Promotions (i.e. deals etc.): 3=Neither Unimportant nor Important	Promotions (i.e. deals etc.): 4= Somewhat Important	Promotions (i.e. deals etc.): 5=Very Important
Price/Cost	Price/Cost : 1=Not at all important	Price/Cost : 2= Somewhat Unimportant	Price/Cost : 3=Neither Unimportant nor Important	Price/Cost : 4= Somewhat Important	Price/Cost : 5=Very Important

Space Cell	1=Very poor performance	2= Somewhat poor performance	3=Neither poor nor good performance	4= Somewhat good performance	5=Very good performance
Data speed	Data speed: 1=Very poor performance	Data speed: 2= Somewhat poor performance	Data speed: 3=Neither poor nor good performance	Data speed: 4= Somewhat good performance	Data speed: 5=Very good performance
Call quality	Call quality: 1=Very poor performance	Call quality: 2= Somewhat poor performance	Call quality: 3=Neither poor nor good performance	Call quality: 4= Somewhat good performance	Call quality: 5=Very good performance
Network coverage	Network coverage: 1=Very poor performance	Network coverage: 2= Somewhat poor performance	Network coverage: 3=Neither poor nor good performance	Network coverage: 4= Somewhat good performance	Network coverage: 5=Very good performance
Data plan (i.e. call, messaging and internet plan)	Data plan (i.e. call, messaging and internet plan): 1=Very poor performance	Data plan (i.e. call, messaging and internet plan): 2= Somewhat poor performance	Data plan (i.e. call, messaging and internet plan): 3=Neither poor nor good performance	Data plan (i.e. call, messaging and internet plan): 4= Somewhat good performance	Data plan (i.e. call, messaging and internet plan): 5=Very good performance
Brand	Brand: 1=Very poor performance	Brand: 2= Somewhat poor performance	Brand: 3=Neither poor nor good performance	Brand: 4= Somewhat good performance	Brand: 5=Very good performance
Whether the phone you want is available with the service provider's plan	Whether the phone you want is available with the service provider's plan: 1=Very poor performance	Whether the phone you want is available with the service provider's plan: 2= Somewhat poor performance	Whether the phone you want is available with the service provider's plan: 3=Neither poor nor good performance	Whether the phone you want is available with the service provider's plan: 4= Somewhat good performance	Whether the phone you want is available with the service provider's plan: 5=Very good performance
Customer service	Customer service: 1=Very poor performance	Customer service: 2= Somewhat poor performance	Customer service: 3=Neither poor nor good performance	Customer service: 4= Somewhat good performance	Customer service: 5=Very good performance
Recommendation by friends and family	Recommendation by friends and family: 1=Very poor performance	Recommendation by friends and family: 2= Somewhat poor performance	Recommendation by friends and family: 3=Neither poor nor good performance	Recommendation by friends and family: 4= Somewhat good performance	Recommendation by friends and family: 5=Very good performance
Availability of a store near my home	Availability of a store near my home: 1=Very poor performance	Availability of a store near my home: 2= Somewhat poor performance	Availability of a store near my home: 3=Neither poor nor good performance	Availability of a store near my home: 4= Somewhat good performance	Availability of a store near my home: 5=Very good performance
Price/Cost	Price/Cost: 1=Very poor performance	Price/Cost: 2= Somewhat poor performance	Price/Cost: 3=Neither poor nor good performance	Price/Cost: 4= Somewhat good performance	Price/Cost: 5=Very good performance

Space Cell	1 = No improvement	2	3	4	5 = Significant improvement
Data speed	Data speed: 1 = No improvement	Data speed: 2	Data speed: 3	Data speed: 4	Data speed: 5 = Significant improvement
Call dropping	Call dropping: 1 = No improvement	Call dropping: 2	Call dropping: 3	Call dropping: 4	Call dropping: 5 = Significant improvement
Network coverage	Network coverage: 1 = No improvement	Network coverage: 2	Network coverage: 3	Network coverage: 4	Network coverage: 5 = Significant improvement
Communication clarity	Communication clarity: 1 = No improvement	Communication clarity: 2	Communication clarity: 3	Communication clarity: 4	Communication clarity: 5 = Significant improvement
Latency/Communication delay	Latency/Communication delay: 1 = No improvement	Latency/Communication delay: 2	Latency/Communication delay: 3	Latency/Communication delay: 4	Latency/Communication delay: 5 = Significant improvement
Spectrum usage	Spectrum usage: 1 = No improvement	Spectrum usage: 2	Spectrum usage: 3	Spectrum usage: 4	Spectrum usage: 5 = Significant improvement
Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.)	Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.): 1 = No improvement	Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.): 2	Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.): 3	Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.): 4	Smarter internet (i.e. when person is streaming, 5G will provider even faster speeds etc.): 5 = Significant improvement
Bandwidth to accommodate multiple devices connected to the internet	Bandwidth to accommodate multiple devices connected to the internet: 1 = No improvement	Bandwidth to accommodate multiple devices connected to the internet: 2	Bandwidth to accommodate multiple devices connected to the internet: 3	Bandwidth to accommodate multiple devices connected to the internet: 4	Bandwidth to accommodate multiple devices connected to the internet: 5 = Significant improvement

What do customers really seek from their mobile service providers?

What do customers seek from their mobile service providers?