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The Complete Music Business Success Scorecard (-: Are You an A PLAYER or a D STUDENT in The Modern Music Business?

Page One

3.

I have clear goals that are driven by my foundational purposes, vision, mission, and values.

*This question is required.
4. I know exactly what and who my perfect fan profile is. *This question is required.
5. I follow up with every offer i make a potential new fan with at least 5 messages. *This question is required.
6. I have conducted at least 1 successful PR or publicity campaign. *This question is required.
7. I have a mailing list that grows daily thanks to my blog and other traffic sources. *This question is required.
8.

I know my performance goals as well as my outcome goals for the key projects and initiatives i'm working on now.
9. I know (have a clear and accurate understanding of) who my target audience and tribal profile is. *This question is required.
10. I publish a newsletter and e-mail to my mailing list at least once a month. *This question is required.
11. I write complete pieces of content-and post them on my web site at least once a month. *This question is required.
12. I have at least one product that people can download or receive in the mail. *This question is required.
13. I have a fan magnet and dedicated fan catcher page on my website that I prominantly display and promote. *This question is required.
14. I am in a consistently engaged dialog with my fans directly through multiple media channels on and offline. *This question is required.
15. I track most of my traffic generating marketing activities and know how my new fans find me. *This question is required.
16. I can see that my marketing activities directly contribute to the growth of my music business. *This question is required.
17. I follow up with all new and existing fans in my tribe after each show/gig/concert, be it on-or offline. *This question is required.
18.

I am focused the majority of the time on only my main moves and have built the processes and necessary team members onboard to handle the rest.

*This question is required.
19. I create one new offer, or run one new campaign for my target audience, at least once a month. *This question is required.
20. I have a web site on my own domain, which presents a clear and simple way to join my mailing list - located somewhere above the fold. *This question is required.
21. I have read at least 3 e-books or books on business and/or marketing in the last two years. *This question is required.
22. I regularly talk to my true fans directly, in person or 1-1, and understand what they are most fascinated by and most attracted to by me and my content. *This question is required.
23. I know exactly how many customers i have. *This question is required.
24. I have a living, breathing business and marketing plan that is current and useful to me. *This question is required.
25. I have a documented and current mission statement for my content business and artistic brand. *This question is required.
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