This survey uses a trial version of the Alchemer platform and the user’s identity is not verified.
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Branding & Packaging Survey for Business Owners and Startups

This survey is to research the target market in efforts to build a business plan to start a small Graphic Design business specializing in Branding and Packaging. This Graphic Design Company aims to service small and medium sized businesses.
2.

Have you ever considered revitalizing your business by refreshing your visual identity (example : new logo, re-aligning branding, customized packaging etc) ?
3.

Do you feel that the branding you are currently using is maximizing your business model and mission?
4.

Do you feel that rebranding your business is a way to increase consumer interest and traffic?
5.

Do you feel cohesive brand recognition would benefit your business and assist it bringing it to a higher level?

6.

Do you feel that your business model is shifting and your current branding does not fit this new position?
7.

Do you have pride in the look of your branding across all of its platforms (example : ads, web, vehicle wraps, business cards etc) ?
8.

On a scale of 1 to 5 (1 being unconfident and 5 being very confident) how confident do you feel about your branding overall?
9.

When you consider that a business like Old Spice changed their business branding in 2007 they were able to increase their customer awareness and sales by about 400%*, would you be interested in investing in a new branding idea for your business should the need arise?

(Source : P&G sales data 2007 – 2009)
10.

Could your business benefit from a branding refresh?
11.

As a small business owner have you ever or are you currently working with a Graphic Designer or Branding specialist?
12.

If yes, do you still work with that Graphic Designer?
14.

As a small business owner, how confident do you feel in producing your own marketing materials (ex: business cards, brochures) for your own business (1 being unconfident, 5 being confident) ?

 
15. As a small business owner, how confident do you feel in producing your own packaging (ex: inserts, labels, cartons) for your own business (1 being unconfident, 5 being confident) ?

 
16. As a small business owner, how confident do you feel in producing your own advertisements (ex: online ads, point of display, magazine ad) for your own business (1 being unconfident, 5 being confident) ?

 
17.

If you were to seek the help of a new professional Graphic Design company today, where would you first look?
18. Which single attribute is most important to you ?
20.

Does your business produce and sell a product that uses packaging (ex: labels, cartons, hangtags, inserts etc)?

Were you able to find the exact packaging (ex: carton, label, tags etc) for your products you wanted or did you have to settle ?

Are you satisfied with the way your product(s) are currently packaged?

Would you consider obtaining custom packaging at an affordale price?

How many different kinds of products does your business produce?
21. Would you be interested in working with a branding and packaging specialist in the future at a discounted rate?
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