Your score ranked your organization as Proactive. Click here to view a description of all tiers.

For Proactive marketing organizations, historical and current channel performance and the state of present campaigns are only small pieces of the puzzle. These organizations focus on the bigger picture and obsess about what's possible in the future.

As such, teams are integrated and incentives are aligned to over-arching business objectives, making KPIs such as revenue, profit, and customer LTV the barometer of success. To achieve these goals, Proactive marketers leverage advanced algorithms that constantly evaluate (and re-evaluate) their campaigns, making automatic adjustments and optimizations that will benefit the portfolio.

For Proactive marketers, integrated data and audience insights are not enough - what matters most is the ability to intelligently act on this data across channels to improve their business. Through machine-learning technology, these organizations can run forecasts and scenario plans and apply the insights gleaned to make informed predictions about their investments and their audiences and take immediate action.

Technology helps Proactive organizations automate routine tasks and apply algorithmic decisioning to bring added intelligence, so the marketers can focus on what matters most to the business and make digital marketing the most strategic capability in their organization.

Click here to view a description of all tiers.

Kenshoo Marketing Transformation Model Survey