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The Great Himalaya Trail - Survey 1

Your Opinion on The Great Himalaya Trail

Thank you for taking the time to provide your views on The Great Himalaya Trail (GHT). My name is Natasha Martin, I am a tourism consultant for Solimar International. Samarth-NMDP is currently maintaining the website and they have engaged Solimar International to review the GHT website and create a business plan for ensuring it is maintained in a sustainable way. This is one of two surveys I will be sending to get your feedback on the GHT. Through this survey, I’d like to understand if and how, you use the GHT brand. The following survey will take less than five minutes and will provide us with valuable insight into how you, as a Nepali inbound operator, use the brand and see its future. All answers are confidential. If you have any questions, please contact me: n.martin@solimarinternational.com
1. Do you sell B2B (through foreign companies) or B2C (directly to clients)?
2. Have you visited the GHT website at www.thegreathimalayatrail.com?
3. Are you aware of the marketing tools provided by the The Great Himalaya Trail website, such as the free photos and downloadable guides?
4. Is your company listed on the Great Himalaya Trail Website (www.thegreathimalayatrail.org)?
If yes, have you received any direct referrals from the website?
5. Do you use the Great Himalaya Trail brand in your marketing? (Check all that apply)
6. In your view, what is the Great Himalaya Trail?
7. Do you sell any part of The Great Himalaya Trail?
What parts of the GHT do you sell? Check all that apply.
8. Do you think there is consumer demand for trekking the Great Himalaya Trail in full?
9. Do you think there is consumer demand for trekking different sections of the Great Himalaya Trail?
10. One of the goals of the GHT brand is to encourage trekkers to venture into less visited parts of the Nepali Himalayas. Do you think it is effective in doing this?
11. Do you think the GHT brand is a useful tool to get B2B clients? By B2B, we mean developing business partnerships with outbound tour operators in other countries.
12. Do you think the GHT brand is a useful tool to encourage tourists to enquire about trekking in Nepal?
If yes, do you believe the GHT is useful to increase interest and awareness for trekking in Nepal among:
13. Do you think the GHT is a useful tool for marketing Nepal as a tourism destination?
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