Personal Brand Quiz

1. After a 30-second review of my resume or LinkedIn profile, my expertise is easily understood.

• Yes
• No

2. I’ve had a formal 360 review in the past 12 months.

• Yes
• No

3. I've taken personality-type assessments or other personal/professional development tools (e.g. DiSC, Myers-Briggs, StrengthsFinder, Birkman, etc.)

• Yes - I've done four or more.
• Yes - I've done three.
• Yes - I've done two.
• Yes - I've done one.
• No, I've not done any type of personality assessment.

4. My photo on LinkedIn was updated less than 12 months ago.

• Yes
• No

5. I've updated my LinkedIn profile in the past 45 days.

• Yes
• No

6. Other than LinkedIn, I have a couple of online profiles, e.g. Google+, an industry/association directory, About.me, company website (include Facebook but not dating websites.)

• Four or more
• Three
• Two
• One
• None. I'm not into social media.

7. I’ve attended at least one professional development conference or multi-day training/workshop in the past 12 months.

• Yes
• No

8. The last time I had an unsolicited job referral come my way was:

• More than a year ago
• Between 6 months and a year ago
• I don't get job referrals
• I've had one or more in the past 6 months

9. I’ve had at least one job interview in the past 9 months.

• Yes
• No

10. I'm clear about my most marketable skills and experience.

• Yes
• No

11. If you're in an active job search, how many different versions of your resume have you created? (Of course, you're targeting your resume for each job, but do you have more than one main version of your resume?)

• Only one (I'm only targeting one type of opportunity)
• Two versions (e.g. project management versus technical versions)
• Between 3 and 4 versions (I have a complicated background)
• I basically re-write my resume for every single job

12. My network spans _____ % outside of my industry and/or profession/field.

• Less than 10%
• Between 10 - 30%
• More than 30%
• I'm a newcomer to my industry/profession, so my network is mostly in other areas

13. I'm active in at least one professional organization/network.

• Yes
• No

14. In the past 90 days. I've Googled myself and am aware of the top 3 search results.

• Yes
• No

15. It would take me less than an hour to prepare for a last-minute job interview for my dream job

• Yes
• No

16. I'm crystal clear on how to translate my experience/background into other industries.

• Yes
• No

17. I've changed jobs within the past three years.

• Yes
• No

18. In an ideal world, I'd have two separate LinkedIn profiles in order to properly represent my background and experience.

• Yes
• No

19. I can easily identify my top 3 go-to skills (i.e. the things I do better than most others.)

• Yes
• No

20. I can easily name, off the top of my head, ten people who would be good connections to help me land my dream job.

• Yes
• No

21. I've learned a meaningful new career skill in the past 12 months.

• Yes
• No

22. Per week, I receive an average of the following number of LinkedIn connection requests:

• 4 or more
• 3
• 2
• 1
• I rarely receive connection requests.

23. If I were asked to serve as a guest speaker at a professional event, I'm clear what my topic would be.

• Yes
• No

24. I know what most people find interesting about my background, expertise and work history.

• Absolutely
• Not really

25. I am clear about my top brand attributes. Quickly, without much thought, I can identify ______ of them.

• At least 4
• About 3
• No more than 2
• Only 1
• None come to mind