Pictogram Questionnaire

Thank you for your interest.
You do not need to respond to every question. You can respond to questions about as many, or as few stations as you like.

Sound Transit is seeking input from the public for pictograms needed for new Link light rail stations scheduled to open in 2016 and later.

A pictogram is an icon that conveys meaning through its pictorial resemblance to a physical object.

Pictograms serve as station identification symbols for non-English audiences, primarily those that use a non-Roman based alphabet. They are paired with station names on station signage and way-finding materials. Additionally, studies show pictograms are memorized and recalled faster than words. This helps new customers familiarize themselves with Sound Transit’s Light rail system. Pictograms for the Link light rail system are required by State Law RCW81.112.1190.

Several established rail systems across the world use pictograms to identify stations; an example is Mexico City Metro.

1. Please list up to three adjectives that you feel best describe the station areas listed below.

For example: International District/ Chinatown Station area could be described as: Multi-Cultural, Active, Historical, Dynamic

Space Cell	Adjective 1	Adjective 2	Adjective 3
Angle Lake	Adjective 1	Adjective 2	Adjective 3
Capitol Hill	Adjective 1	Adjective 2	Adjective 3
University of Washington	Adjective 1	Adjective 2	Adjective 3
U District	Adjective 1	Adjective 2	Adjective 3
Roosevelt	Adjective 1	Adjective 2	Adjective 3
Northgate	Adjective 1	Adjective 2	Adjective 3

2. Please list up to three landmarks (geographical or man-made) that you feel best represent the station area:

For example, Mt. Baker Station's existing pictogram is a mountain, which represents the view of the mountains enjoyed in the neighborhood.

Space Cell	Landmark 1	Landmark 2	Landmark 3
Angle Lake	Landmark 1	Landmark 2	Landmark 3
Capitol Hill	Landmark 1	Landmark 2	Landmark 3
University of Washington	Landmark 1	Landmark 2	Landmark 3
U District	Landmark 1	Landmark 2	Landmark 3
Roosevelt	Landmark 1	Landmark 2	Landmark 3
Northgate	Landmark 1	Landmark 2	Landmark 3

Pictograms are intended to be station identification symbols for non-English audiences, primarily those that use a non-Roman based alphabet. To be effective, Sound Transit’s Link light rail station pictograms must meet these requirements:

Simple in form, and are an easily recognizable symbol
Readable at many scales; including signage, print material, online and mobile devices
Are individually distinguishable and read as a family

The pictogram may reflect the nature of the environment: neighborhoods, landmarks, geographic locations and may include points of interest around the stations.

3. Please describe what you feel would make a good pictogram for the station listed, and why

Space Cell	A good pictogram would look like....because.....
Angle Lake	A good pictogram would look like....because.....
Capitol Hill	A good pictogram would look like....because.....
University of Washington	A good pictogram would look like....because.....
U District	A good pictogram would look like....because.....
Roosevelt	A good pictogram would look like....because.....
Northgate	A good pictogram would look like....because.....