2013 Optimization Summit Call for Speakers

Optimization Summit 2013: Call for Speakers

Do you have an inspiring tale of success in analytics, A/B split testing or conversion response optimization? Do you have a deep knowledge of online optimization and landing page optimization that you would like to share with your peers? Even better, would you like to share what you learned from a test, campaign or website optimization that didn't work out as planned? If so, we'd like to hear about it!

MarketingSherpa and MarketingExperiments are joining forces to present our 3rd Optimization Summit. This year’s event will be in Boston, May 20-23, 2013. What makes these events unique are the real-life case studies presented by in-the-trenches marketers across the globe. If you enjoy sharing your knowledge with others and have a story that could help your fellow marketers learn to improve their online marketing ROI, you're an ideal candidate to be a presenter at our event.

Please use the form below to share details about your proposed session. The deadline is Monday, February 11, 2013, and all entries will be reviewed as they are submitted.

Here is what we are looking for from speakers:

Brand-side online marketers - not vendors or agencies (Vendors and agencies may submit applications on behalf of their clients, but the client needs to be the speaker. If you work for a vendor or agency and would like to present an Industry Perspectives session, please contact Dave Green at dave.green@meclabs.com)
Case studies with clear objectives and measurable results
How-to presentations with proven tactics for obtaining excellent results

Please note the following:

This form is only for speaking submissions. Speaking opportunities and sponsorships are independent of one another. MECLABS maintains a strict separation between our content and sponsorship departments.
All speakers will receive complimentary admission to the Summit (a $1,695 value).
Travel expenses will be the responsibility of the speaker.

If you meet these criteria and would like to come share your story with your fellow marketers at Optimization Summit 2013 in Boston, we encourage you to complete the application below. We look forward to hearing from you soon!

1. Contact information for the proposed speaker: *This question is required.

Speaker's name
Speaker's title
Speaker's organization
Speaker's phone number
Speaker's email address

2. If you are submitting a speaking application for someone else, please enter your contact information here:

Your name (if not speaker)
Your title (if not speaker)
Your organization
Your phone number
Your email address

3. What type of session are you proposing? *This question is required.

Case study presented by a brand-side marketer
How-to instruction
Other Please enter an 'other' value for this selection.

4. What is the working title of your session? *This question is required.

5. Describe the session:
If a case study, please briefly list the background, marketing objectives, tactics & strategies employed and the quantifiable results. If this is a how-to session, please provide the framework for your presentation, the source of your information and the reasons you feel qualified to present this material as an industry expert. *This question is required.

6. Have you ever presented in public?
If so, please describe your experience in presenting, including what event(s) and the size of the audience. If you can, please include a link to a video as well. Note: This is not a prerequisite. We are most interested in how useful our attendees will find your content. Unseasoned speakers are welcome! *This question is required.

7. Has the material you are proposing ever been presented in public? If so, where and when? Please list all such occurrences. *This question is required.

8. If you would like to receive sponsorship details, please leave your contact details:

Name:
Company:
Phone:
Email: